Design custom products to compliment the lifestyle and retail collection for the brand, creating a new revenue stream and expanding the brand’s positioning and awareness.
The goal was to expand the product line using the existing cookware products as a jumping-off point. Initial concepts revolved around what the average chef would need to compliment their cooking–such as aprons, trivets, hats and knife bags.

Another idea was to create comfortable apparel to serve as a "post-cooking" ensemble.
Our team broke designs up into three categories: pre-cooking, cooking and post-cooking. For pre-cooking, we designed a knife bag, ice tray and custom-scented hand cleanser. For cooking, a chef’s hat and apron. For post-cooking, hoodies, sweats, crewnecks and shirts.
We built out the lifestyle collection for HexClad with complimentary by-products that enable chefs to perform at a higher level. The designs we curated feature HexClad throughout, from the hexagonal rivet to the color schemes and style. This collection stays on-brand while expanding HexClad’s presence in the cooking space.