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Provide an innovative solution for in-home gifting around Chinese New Year during the Covid-19 pandemic.
Objective
The initial concept was to bring to life an experiential event, but because of Covid-19, the activation could not happen as planned.
Our team decided to come up with an alternative solution on how to engage with the Pernod Ricard targeted VIP’s.
Our team decided to come up with an alternative solution on how to engage with the Pernod Ricard targeted VIP’s.
STAGE №1
Our goal was to incorporate Pernod Ricard’s prestige portfolio of spirits in one red carry-on luggage bag, the color being symbolic of Lunar New Year.
STAGE №2
We created a carry-on bag with a removable interior made from recycled materials housing branded glassware, custom embroidered bathrobes, card wallet, and specific bottles of spirits. The packaging, which housed these items securely featured cocktail recipes, QR codes and artwork specific for each brand. The outside of the bag was stickered with each featured brand logo.
STAGE №3
