PERNOD

Provide an innovative solution for in-home gifting around Chinese New Year during the Covid-19 pandemic.

Objective

The initial concept was to bring to life an experiential event, but because of Covid-19, the activation could not happen as planned.

Our team came up with an alternative solution to engage with Pernod Ricard’s targeted VIPs.

STAGE №1

Our goal was to incorporate Pernod Ricard’s prestigious portfolio of spirits into one red carry-on luggage bag–the color being symbolic of Lunar New Year.

STAGE №2

We created a carry-on bag with a removable interior, made from recycled materials. Inside was branded glassware, a custom embroidered bathrobe, a card wallet, and specific bottles of spirits. The packaging, which housed these items securely, featured cocktail recipes, QR codes and artwork specific to each brand. The outside of the bag was stickered with each featured brand’s logo.

STAGE №3

Additionally, we developed happy meal boxes for Altos, Absolut and Jameson which were used by on-premise account partners to distribute with customer orders. Lastly, our team produced custom branded Absolut Vodka fanny packs along with boxer-briefs, which were color coordinated to match certain flavors. The items were to be used for a bottom-less brunch concept for Pride Week in Los Angeles.