We amplify your brand’s reach through bespoke merchandise and curated experiences.

Our proprietary sourcing. design and production methods harness the latest innovations aimed to elevate and create a conversation extending far beyond your product’s functionality. We’re your creative partner with over 20 years experience in fashion and events, providing everything from logos, strategy, packaging and full-scale brand activations designed to elevate your story, and in turn drive brand equity and customer loyalty.

Our Founders

David Appel


David began disrupting the fashion industry over a decade ago: building numerous successful brands, and pioneering collaborations with some of the industry’s biggest names including Jessica Simpson, Mark McNairy, and Robert Geller. He’s the go-to designer for Hollywood’s elite A-listers, with his designs being worn by celebrities, athletes, and fellow fashion industry insiders.

Mike Appel


Mike has made a name for himself as one of LA’s most influential tastemakers, collaborating with countless celebrities and brands such as Playboy, Moët Hennessy, and Maxim. When not cementing his reputation as the gatekeeper to Hollywood’s iconic nightlife scene, he can be found jetting away to exotic destinations keeping his finger on the pulse of the hottest new trends.

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