A
GOLDEN
STATE
Design on-brand apparel to expand the lifestyle of the AGS brand for events (trade and media) and influencer gifting opportunities.
Objective
Our goal was to capture the brand’s major differentiators–like using Mt. Shasta headwaters for crop growth–to bring the AGS story to life.
STAGE №1
As a collaborative project with AGS and their partner SLAB, we developed designs around events like March Madness, Super Bowl and Coachella. The graphic would be a topographic view of Mt. Shasta to showcase the origins of the brand.
STAGE №2
The final designs reflected each event's colors, mood and setting while adhering to the AGS brand guidelines. The black t-shirt was designed to be timeless, so it can be distributed at future events and gifting opportunities. The crew neck featured colors inspired by the Super Bowl Champions, the Los Angeles Rams.
