Create a line of gifting/giveaway products for the introduction of the SoCal stores that uphold the Whole Foods' standards and are functional to extend the lifetime of the product.
Our initial ideas revolved around tote bags and hats, a perfect way for Whole Foods' customers to represent the brand. Premium sustainable hats with the brand logo, a hybrid tote bag that can be turned into a backpack and a classic canvas bag.
We designed a backpack to feature a collaboration with Cinespia. We also wanted to expand the line to water bottles that have a carabiner that can be attached to the bag, to match the SoCal customer lifestyle.
The final products consist of a water bottle, hybrid tote-backpack, canvas tote bag and backpack. The tote-backpack is made out of 100% recycled water bottles to support their sustainability efforts. The canvas tote bag has a unique print for the opening of a new location in Sherman Oaks. The backpack featured an additional smaller pouch to feature the co-branding with Cinespia, while keeping main focus on Whole Foods.